POD - A new unlife for VtES?

Right now, supernatural anything is at its highest. Vampires have never been more popular, without even considering the legacy of VTES. If you are able to get games running and there is new product, reprints or otherwise available, I don't see why a store wouldn't invest in a box of starters to get new people into it, IF the local players are active. If everyone is just sitting around brooding and waiting, nothing will ever happen.

I'm hoping POD is for Starters/boosters and we won't be able to snipe order rares and super rares on their own. Some sort of massive list of cards we can place an order for individually and they go and print them off.

I'm all for the evolution of gaming, but this game wasn't designed with the concept of easily accessible everything via static boosters ala Fantasy Flights concept with the living card game.

I'm assuming they haven't said anything about anything on how they would go about it?