Change name of the game (from VTES into Vampire)

I don't know about officially changing the name of the card game.

However, "branding" the card game as the "Vampire card game" is a good idea.

Few of my non-VTES-playng gamer friends knows what "VTES" stands for unless they've known me for a long time. The same goes for random people who approach our table when we're playing VTES at a gaming store. However, if you say "We're playing Vampire", little sparks of recognition go through their eyes.

VTES = blank stares
Vampire = vague recognition

Which of those two is more promising from a marketing point of view?

AaronC wrote:

VTES = blank stares
Vampire = vague recognition

Jyhad = call the FBI

AaronC wrote:

I don't know about officially changing the name of the card game.

However, "branding" the card game as the "Vampire card game" is a good idea.

Yes, this is my central point — the game can be promoted as Vampire (even if legally it's Vampire: The External Struggle). Even on the back of the cards Vampire is far more prominent — it's just a case of reflecting that elsewhere as opposed to V:TES.

In the fastest growing Vampire scene (Poland by most accounts) V:TES is referred to as Vampire — sure it may be a coincidence, but it could also be a factor...

In terms of attracting new players — we would do far better to leverage Vampire as a keyword vs V:TES. Take the following search trends as an example: VTES vs Vampire Game

There's no shame in attracting people who are interesting in Vampires in general and associating the game closer to the word would help achieve that...

I want to start sparkling right now!

I like the idea of referring to the game more generically as the "vampire card game" or "vampire." Beats the hell out of...

VTES (Vampire: The Eternal Struggle), formerly known as Jyhad.

If you have to explain what the name means I think you have already lost people's attention. Let them enjoy the crazy nuances of the game after they have a name for it. If you call it vampire and they have questions about what you mean, then they are engaged already.

Ke. wrote:

In terms of attracting new players — we would do far better to leverage Vampire as a keyword vs V:TES. Take the following search trends as an example: VTES vs Vampire Game

Love the regional interest map!