file Change name of the game (from VTES into Vampire)

14 Nov 2012 17:38 #40962 by AaronC
Replied by AaronC on topic Re: Open disscusion
I don't know about officially changing the name of the card game.

However, "branding" the card game as the "Vampire card game" is a good idea.

Few of my non-VTES-playng gamer friends knows what "VTES" stands for unless they've known me for a long time. The same goes for random people who approach our table when we're playing VTES at a gaming store. However, if you say "We're playing Vampire", little sparks of recognition go through their eyes.

VTES = blank stares
Vampire = vague recognition

Which of those two is more promising from a marketing point of view?
The following user(s) said Thank You: Boris The Blade

Please Log in or Create an account to join the conversation.

More
14 Nov 2012 17:55 #40963 by Boris The Blade
Replied by Boris The Blade on topic Re: Open disscusion

VTES = blank stares
Vampire = vague recognition

Jyhad = call the FBI :laugh:

Please Log in or Create an account to join the conversation.

More
14 Nov 2012 19:04 #40967 by Ke.
Replied by Ke. on topic Re: Open disscusion

I don't know about officially changing the name of the card game.

However, "branding" the card game as the "Vampire card game" is a good idea.


Yes, this is my central point — the game can be promoted as Vampire (even if legally it's Vampire: The External Struggle). Even on the back of the cards Vampire is far more prominent — it's just a case of reflecting that elsewhere as opposed to V:TES.

In the fastest growing Vampire scene (Poland by most accounts) V:TES is referred to as Vampire — sure it may be a coincidence, but it could also be a factor...

In terms of attracting new players — we would do far better to leverage Vampire as a keyword vs V:TES. Take the following search trends as an example: VTES vs Vampire Game

There's no shame in attracting people who are interesting in Vampires in general and associating the game closer to the word would help achieve that...
The following user(s) said Thank You: Juggernaut1981, Amenophobis, Oskar

Please Log in or Create an account to join the conversation.

More
14 Nov 2012 20:18 #40975 by Lönkka
Replied by Lönkka on topic Re: Open disscusion
I want to start sparkling right now!

Finnish :POT: Politics!
The following user(s) said Thank You: Lemminkäinen

Please Log in or Create an account to join the conversation.

  • Lönkka
  • Lönkka's Avatar
  • Away
  • Antediluvian
  • Antediluvian
  • War=peace, freedom=slavery, ignorance=strength
More
14 Nov 2012 20:31 #40976 by brandonsantacruz
I like the idea of referring to the game more generically as the "vampire card game" or "vampire." Beats the hell out of...

VTES (Vampire: The Eternal Struggle), formerly known as Jyhad.

If you have to explain what the name means I think you have already lost people's attention. Let them enjoy the crazy nuances of the game after they have a name for it. If you call it vampire and they have questions about what you mean, then they are engaged already.

Be careful when you fight the monsters, lest you become one.
-Friedrich Nietzsche

brandonsantacruz.blogspot.com/
The following user(s) said Thank You: Squidalot, Amenophobis, dude_PL

Please Log in or Create an account to join the conversation.

More
15 Nov 2012 13:04 - 15 Nov 2012 13:05 #41013 by Lemminkäinen
Replied by Lemminkäinen on topic Re: Open disscusion

In terms of attracting new players — we would do far better to leverage Vampire as a keyword vs V:TES. Take the following search trends as an example: VTES vs Vampire Game

Love the regional interest map!
Last edit: 15 Nov 2012 13:05 by Lemminkäinen.

Please Log in or Create an account to join the conversation.

More
Moderators: AnkhaKraus
Time to create page: 0.071 seconds
Powered by Kunena Forum